Full-service automotive marketing

Turn attention into showroom traffic.

One accountable team for social media ads, high-impact direct mail, AI lead follow-up, live human handoff, CRM reactivation, creative and sales attribution.

24/7lead coverage
3 Channelssocial, mail and CRM
1 Dashboardfrom source to sale
Human + AIworking one process
The future of dealership marketing

Social media creates the lead. AI keeps it moving.

Global Edge Marketing combines targeted Facebook and Instagram campaigns, dealership-specific creative, instant AI response and live human handoff to turn attention into real appointments.

Smarter targetingReach buyers by market, inventory and campaign intent.
Creative that stops the scrollVehicle, offer and event content built for your store.
24/7 AI responseStart the conversation in seconds and work toward an appointment.
Live human handoffRoute qualified opportunities to the BDC or manager at the right moment.
Campaign options + projected results

Turn attention into appointments, shows and sold cars.

Estimated outcomes are based on six-month average results from some of our well-performing stores, paired with fast, consistent follow-up.

1 Week Blitz

$15,000
Focused traffic event
Estimated campaign results
~257Leads
~129Appointments set
~87Shows
~24Cars sold
~$88,000Estimated gross profit
  • Social campaign and creative
  • AI follow-up and handoff
  • Direct-mail option
  • Campaign results brief
Plan the blitz

2 Week Campaign

$30,000
Omnichannel growth push
Estimated campaign results
~514Leads
~257Appointments set
~175Shows
~49Cars sold
~$180,000Estimated gross profit
  • Social + direct mail
  • AI follow-up and live alerts
  • CRM reactivation segment
  • Appointment-to-sale reporting
Build the campaign

Performance basis: Estimates use approximately 50% lead-to-appointment, 68% appointment-to-show, 28% show-to-sale and $3,677 average gross per sold unit. Results depend on market, inventory, creative, offer and dealership execution. Estimates are not guarantees.

Everything under one roof

A marketing department built for the car business.

We create the demand, work the response and show the dealer what turned into appointments, showroom visits and sales.

01

Social advertising

Vehicle-specific campaigns and event creative across Facebook and Instagram.

  • Audience and offer strategy
  • Inventory-led creative
  • Campaign optimization
02

AI lead follow-up

Fast, conversational outreach that qualifies buyers and works toward a real appointment.

  • 24/7 response coverage
  • Appointment reminders
  • Live BDC handoff
03

Direct mail

Bold dealership mail that reaches the right homes and supports the same campaign message.

  • Design, print and postage
  • Variable-data personalization
  • QR and call tracking
04

CRM reactivation

Bring old opportunities, equity customers and unsold traffic back into a current conversation.

  • Audience segmentation
  • Campaign-safe outreach
  • Appointment routing
05

Creative studio

Static, video and event creative that looks like your store—not recycled dealer clip art.

  • Monthly content plan
  • Offer and inventory versions
  • Dealer approval workflow
06

Sales attribution

Reporting that focuses on response, booked appointments, shows, sold units and cost per outcome.

  • Manager-call accountability
  • Campaign-to-sale reporting
  • Weekly performance brief
Direct mail that does more

Own the mailbox and the follow-up.

Global Edge Marketing's direct-mail concept becomes part of one connected campaign: a physical piece creates urgency, a trackable response captures intent, and the same follow-up engine works the opportunity.

Conquest campaignsTarget nearby owners by market and vehicle signal.
Equity & upgradeInvite owners back with a current trade-value message.
Service-to-salesReach high-repair or aging-vehicle households.
Sales eventsDrive urgency for a weekend, model or month-end push.
Sample Global Edge Marketing direct-mail postcard featuring a vehicle and campaign response code
Sample direct-mail creative. Offers, vehicle and dealer branding are customized for each campaign.

Direct Mail Campaign Builder

Explore a planning estimate for design, data, printing and postage.

Planning range$10,300–$12,400Illustrative estimate only. Final pricing depends on data, format, postage, geography, creative and production schedule.
One campaign, one operating rhythm

From market idea to sold report.

Build the offer

Align the dealership goal, inventory, audience, budget and campaign window.

Launch every channel

Deploy social, direct mail and CRM audiences with consistent creative and tracking.

Work every response

AI responds, qualifies and nurtures; managers and the live BDC receive the right handoffs.

Prove the outcome

Report appointments, shows, sold units, cost per shown appointment and cost per sale.

Stop buying activity. Start buying accountable growth.

Build one dealership campaign that connects the ad, the mailbox, the conversation and the showroom.

Request a rooftop growth plan